Guidelines To Writting Articles And Releases For Supernatural World

Some Considerations Before You Start!

If you are interested in publishing your articles and press releases then please read through the following guidelines and get in touch through the SJB Forms: http://sjbowers.co.uk/get-in-touch/

writing press releases for The Supernatural World Network and other sites within the SJBNetwork.

We welcome the submission of press releases that aim to promote charitable and Nobel causes including but not limited to raising funds for children’s charities, cancer research, youth hostels, building restoration, etc. We ask that articles are detailed, factual and well written, we’re not looking for the worlds most grammatical person but spell checkers are our friend.

To improve the chances of your submitted articles being accepted we ask that you take note of the following guidelines:-

Considerations:-

  • Your content must be newsworthy, valuable, accurate and factual whilst appealing the readers whom subscribe to our network.
  • Why your press release is being written: What you hope to achieve, how you hope to achieve it and the ideal audience you are targeting.
  • What you want readers to take from your press release.

Structure And Tone:-

  • Content - Proof read your document prior to submission to check for any errors, spelling mistakes and to improve any grammatical errors. When quoting from sources ensure they are credited accurately, links to references are also acceptable. Encapsulate quotes within the editors quote tags.
  • Links – Links to references used are accepted but must be kept to a minimum.
  • Concise – Don’t fluff it up, be to point without beating around the bush. Define abbreviations, for example EVP should, on the first instance be followed in brackets by (Electronic Voice Phenomena).
  • Factual – Ensure the information is factual and not misquoted. If you are unsure then check your sources first!
  • Objectivity – Ensure the articles are not written purely from your perspective, write them in third person whilst ensuring they do not appear to biased.

The Headline:-

  • KISS – Keep It Simple Silly applies here, it should be short, sweet and to the point.
  • Use a headline which will grab the attention of potential readers, it should to the point, meaningful to the article whilst using relevant keywords.
  • Avoid words like “a”, “the”, “it” whilst forming a verb where possible, like “Supernatural World Raised…”.
  • We tend to capitalise the first letter of every word within the title. This is a editorial choice.

The Body:-

  • If the press release is about an event then give clear details, dates and times.
  • Give exact and precise details about the purpose of the press release, for example an event, what it is about, is there a cause and what is to be expected.
  • The first paragraph should be a lead in giving a quick account, it should be reasonably short but detailed and to the point over the course of 3 to 4 sentences. Whilst being catchy to grab the readers attention. Consider this the summery of the press release. Remember that it is first impressions that count, if you don’t interest the reader here then chances are they will not continue to read the full article.
  • If this is an event then we prefer the details including date to be set our as show:

Event Date: 22nd October 1999

Event Time: 8pm – 3am (BST)

Location: Conisbrough Castle, Doncaster, South Yorkshire (UK)

Event Type: Vigil – Fundraiser

Guests: Derek Acorah, Colin Fry.

  • This would be a great place to align an image on the right thus filling what would otherwise be white space.
  • Be accurate and factual, if you are unsure then check and double check.

Writing News Articles.

Keep in mind all of the previous information covering Press Releases.

While writing consider what the actual news is and why it should be news. Think about the people and venues it is about along with any related news - Who, what, when, where, why, and how.

Is it a product, when was it released, what is its purpose.

Include relevant quotations and references whilst giving credit. If credits is given through web links then these should be appended to the end of the article and should be kept to a minimum (We are not a links directory).

Include images where relevant, credit the images to yourself or your photographer.

Ensure your article is thoroughly researched. It must be factual and concise.